A thirty minute conversation was enough to land a landmark multi million deal to promote grassroots football in Kenya.
The deal crafted in record time will see for the first time in Kenya’s football history the lowest of the tier leagues land sponsorship thanks to betting firm Odibets commitment.
Odibets has signed a three year deal with Football Kenya Federation (FKF) to a tune of Ksh127 million to fund the the federation’s county leagues which will be renamed as Odibets County league dubbed “Odimtaani”
From the sponsorship deal each team will be kitted with both home and away matches uniforms and six balls for the seventh tier league.
At the end of the season each county will have an awards gala for the first to fete top teams from a prize fund of sh100,000 money set aside from the sponsorship.
According, to FKF president Nick Mwendwa is that the top team will be gifted with Sh50,000, second (Sh30,000) while the third placed team will pocket Sh20,000.
In the sponsorship, Sh42.5 million will be released every year to fund the league for three years.
FKF president Nick Mwendwa revealed that he had a meeting with Odibets and agreed the terms within a short time because the betting firm and the federation shared same vision of promoting and uplifting football at the grassroots.
Mwendwa paid a glowing tribute to Odibets for having the interests at heart for the grassroots footballers who all along have been overlooked for many years.
Odibets General Manager Dedan Mungai said the partnership will be a game changer for grassroots football going forward.
“Amazing talent will be unearthed at the grassroots as the initiative aims to further the growth of football from the lowest level.
He said they wanted to give a sporting chance to the cadre that no one wanted to promote to feel the void.
“Grassroots football has been neglected by sponsors who chose to just fund top flight league and we therefore want to ensure that are not left out of football development,” he quiped.
“As Odibets feel it’s not in order to try and associate with success of a team or individual without having been involved their development,” he said.