Farmer’s Choice Energises “Queens of the Dust “ for 2026 Safari Rally Duel

Farmer’s Choice, a leading regional producers of fresh and processed meat has powered an all-female duo for the 2026 World Rally Championships (WRC) Safari Rally. The team led by the fearless driver Pauline Shegu and her navigator Linet Ayuko were given a sponsorship of Ksh100, 000. Apart from the cash sponsorship Shegu and Ayuko will also be provided with meat products by Farmer’s Choice to energise them tackle the three day Safari adventure. The sponsorship was presented to the duo by the Farmer’s Choice Head of Marketing Kanana Ndegwa to the " Queens of the Dust " team, aimed at supporting their campaign in the March 12-15 event in Naivasha. The team will be eyeing for a fourth consecutive WRC Safari Rally finish as they aiming to also gather points for the African Rally Championship (ARC) and the Kenya National Rally Championship (KNRC) series, Kanana expressed confidence that ladies will carry the country’s flag high and the meat processor their proud sponsor. "As Farmer’s Choice we take pride in being associated with this team and are hopeful they will do us and Kenya proud, and ready to meet and receive the on the podium, " said Kanana Last year before the 2025 WRC Safari Rally dust settling down in Naivasha, a day later, Farmer’s Choice, accorded the heroines to a homecoming reception at the company’s headquarters based in Kahawa West, Nairobi. Shegu and Ayuko together five times Safari Rally champion Carl Flash Tundo and his navigator Tim Jessop who were placed in position 16 to emerge as top Kenyan finishers in the 2025 WRC Safari Rally enjoyed Farmer’s Choice hospitality by being gifted with an assortment of goodies from the meat processor’s products in appreciation of their exploits in Naivasha.