Lg’s Sustainable Tech Drive in Kenya Intensifies after 2025 Oled Tvs Gain Eco-certifications

LG Electronics (LG) has expanded its push into sustainable technology to the East African market, after its 2025 OLED televisions earned a new round of internationally recognised eco-certifications earlier this year. The company is positioning these endorsements as increasingly relevant to Kenya’s climate-conscious consumers and regulators. This emphasis on sustainability reflects broader trends in the country, including recent research confirming environmental impact as a significant factor shaping “green” purchase intentions among Gen Zs, with awareness of eco-friendly products emerging as a key predictor of such choices[1]. Building on this momentum, LG’s OLED evo range earlier this year won Carbon Trust’s[2] “Reducing CO₂”[3] and “Measured CO₂[4]” certifications, which are accorded following an extensive review of a product’s emissions across its full life cycle, starting at the factory line to end-of-life disposal. These recognitions, which LG has now secured in five consecutive years, bolster its narrative that its latest screens both deliver high-end performance and contribute to lowering the environmental impact of household electronics in markets such as Kenya, where energy efficiency and responsible waste management are rising up the policy agenda[5]. The awards highlight LG’s efforts to align its premium TV line with global environmental standards at a time when the world is intensifying scrutiny of electronic waste and tightening expectations around manufacturers’ carbon footprints. LG OLED TVs excel in many rigorous assessments due to their self-emissive technology, which eliminates the need for a backlight, reducing component count and overall material use. Furthermore, the TVs incorporate ultra-light composite fiber materials, reducing weight and plastic use. For example, LG’s 65-inch OLED evo TV is 20 percent lighter than conventional LCD TVs of the same size and uses 60 percent less plastic. As a result, LG anticipates reducing plastic consumption in OLED TV production by approximately 16,000 tons in 2025 compared to an equivalent number of LCD TVs. The company also expects to lower carbon emissions by 84,000 tons across manufacturing and transportation, equivalent to the CO2 absorbed annually by a 30-year-old pine forest the size of 11,000 football fields. New for 2025, LG’s latest OLED TVs have earned Resource Efficiency certification[6] from Intertek, a globally recognized testing and certification body. This certification follows a thorough assessment of material efficiency – covering recyclable design, reduced use of harmful substances and ease of repair – as well as energy efficiency and the incorporation of recycled plastics. By meeting these stringent standards, LG’s commitment to sustainability has been formally recognized, highlighting its dedication to environmentally responsible design. In 2024, LG incorporated approximately 30 percent recycled plastic in the production of the company’s TVs, recycling around 6,300 tons of waste plastic. In 2025, the company plans to increase its use of recycled plastic to 50 percent, expecting to recycle approximately 7,700 tons of waste plastic annually. “With a strong commitment to sustainability, LG OLED TVs provide exceptional picture quality and advanced AI features within an eco-conscious design that minimizes carbon footprint throughout the product lifecycle,” said Baik Seon-pill, the head of Product Planning Division at LG’s Media Solution Company. “Innovation and environmental responsibility go hand in hand, and we remain dedicated to protecting the planet while supporting a better life for all.”