TrekToLove Campaign Excites, Attracts Recreational Sports Status
LG Electronics East Africa and its main distribution partner, Opalnet, mooted an initiative of inculcating the culture of team work and unity by organizing #TrekToLove campaign.
The #TrekToLove campaign was a lifestyle-driven initiative launched in March 2026 by LG Electronics East Africa and Opalnet to celebrate meaningful connections and teamwork.
LG Electronics East Africa positioned the Trek To Love campaign as more than a promotional exercise, instead creating a platform where participants associated the brand with shared memories, collaboration and lifestyle experiences.
The participants were engaged in obstacle course challenge set within Karura Forest. Designed to test communication, trust and collaboration, the course offered a playful and engaging way for teams to bond while competing for exciting prizes.
The partners promoted the venture which brought together individuals to harness bonding and unity through a challenge which was not only entertaining to the participants but also promoted both their physical and mental health.
The challenge addressed the rising prevalence of lifestyle diseases, including cardiovascular conditions, diabetes, obesity, and mental health disorders, that poses a significant threat to global health.
The campaign made the teams do cooperative planning, pacing, and resource sharing. The team members worked together to assist each other navigate their way through which naturally transitioned into an interdependent state.
In the outdoor or remote settings of Karura Forest, the members depended on each other for support and safety in their shared hardship which built a collective resilience and a shared sense of accomplishment.
A range of LG products integrated into lifestyle experience zones, including home entertainment systems, kitchen appliances and wellness-focused technologies were used by the participants as they tackled the obstacle activities.
Teams were able prepare meals together at the Cooking stations equipped with LG kitchen appliances, while entertainment lounges featured immersive audio and television experiences designed for group interaction.
LG products were also incorporated at Fitness and wellness zones, reinforcing the campaign’s focus on active lifestyles and connected living.
“This initiative which stands out for its inclusive, community-driven approach promotes the health, wellness and unity of our community, and it should be promoted and upgraded in the country as a competitive recreational activity. I recommend that the Kenya National Sports Council brings it on board among other sporting disciplines affiliated to the body,“ said the Sports and Recreation Professionals of Kenya (SRPK) president Martin Yauma.
Yauma said it can also be used to promote tourism and environmental conservation since its taking place in a forest and other recreational facilities in the country and asked the Tourism, Sports and Environment ministries to support the initiative
LG Electronics East Africa’s Head of Marketing, Jane Kariuki, highlighted the inspiration behind the campaign, saying: “#TrekToLove was about celebrating real connections in a way that feels fresh, fun and relatable. We wanted to create something that reflects how people connect, grow and share experiences together, and seeing that come to life has been amazing. We also wanted to create something that reflects modern lifestyles, where shared experiences are at the heart of connection. That’s the space where LG exists, as we strive to support those everyday moments with solutions that make life smoother and more enjoyable.”
Launched in March, #TrekToLove invited participants to submit videos capturing activities they enjoy doing together from cooking and fitness routines to travel moments drawing strong participation across the region, with entries highlighting authentic stories of friendship, family and community.