NAIROBI, Kenya- China’s traditional popular alcoholic drink, Fenjiu Liquor made its way into the Kenyan market after being launched in the country on Sunday, August 20th, 2023.
It is the first time that the crystal-clear drink with a sweet soft taste and an alluring aroma is making inroads to Africa. A half a litre goes for between KSh 2000-3000.
The famous Chinese wine, brewed from steamed rice for over nine months and left to mature for two years, is now available at the giant Chinese outlet, based at Chinatown Supermarket, located along Ngong Road in Nairobi.
Fenjiu originates from Shanxi Province in China where it is made from the natural water of wells located at the Apricot Blossom Village.
It is among the top five alcoholic drinks in China. Its alcoholic content ranges between 38%-60%.
The drink is best remembered for having won a gold medal at the Panama International Exhibition in 1916.
“We are confident that Kenyans will like it,” Chinatown Supermarket Director, Mei Hong said.
“We also believe that the pricing is reasonable, but we are still studying the local market dynamics to make appropriate adjustments on the price,” Hong stated.
Hong said about 300-400 boxes have already been imported and are available at the Chinatown Supermarket adding that plans are already underway to distribute the high-quality wine in other local outlets.
According to Hong, Kenya is among the ripe markets in Africa for the product hence the reason for being first in the continent to distribute the drink.
Hong believes the introduction of the drink to the Kenyan market will also help to cement the already existing 60-year-old diplomatic relationship between China and Kenya.
“We also have so many Chinese in Kenya and it’s evident they are missing drinks from their mother nation so there was a need to import Fenjiu to fill this void,” she underscored.
A number of Corporate Social Responsibility (CSR) activities have been lined up to help popularize the drink and create awareness about the product.
Earlier this year, China introduced Tsingtao Beer in the local market which is also very popular with Chinese, Kenyans and other communities living in the country.