EAT’N’GO ACQUIRES DOMINOโ€™S PIZZA TO ENTER EAST AFRICAN MARKET

Eat’N’Go, Africaโ€™s leading quick service restaurant operator has entered into the Kenyan market following the successful acquisition of the Dominoโ€™s Pizza and Cold Stone Creamery franchises in Kenya.

Eat’N’Go has committed to investing in Kenya to drive the expansion, distribution, and growth of its business in Kenya.

This will include the upgrading of the Cold Stone Creamery and Dominoโ€™s Pizza stores across Kenya to make its operations competitive and expand its customer base.

โ€œBy the end of 2021, it is our vision to reach 180 stores across Africa. We will continue to bring satisfying, delectable yet affordable food offerings to every market in which we open stores,โ€™โ€™ said Group Chief Executive Officer and Managing Director Eatโ€™Nโ€™Go Limited, Mr. Patrick Mr. McMichael.

The leading quick service restaurant company is also looking at leveraging its product research and development to increase market share in the region through the introduction of new flavours.

To complement its market entry, the company has unveiled six new Cold Stone Creamery flavours that are smoother, tastier, and creamier together with Dominoโ€™s Pizza globally renowned signature American Classic Cheeseburger Pizza.

Eat’N’Go was launched in Nigeria in 2012 as the master franchisee of Dominoโ€™s Pizza, Cold Stone Creamery and Pinkberry Gourmet Frozen Yoghurt.

Since then, the brand has over 147 stores now in Nigeria and Kenya. With over 3000 employees, Eat’N’Go is fast becoming one of the fastest growing franchising companies in the Africa.

โ€œToday Eatโ€™Nโ€™Go, continues to deliver on this promise by successfully rolling out the globally recognised brands – Cold Stone Creamery and Domino’s Pizza across Africa. The acquisition in Kenya will see Eat’N’Go Restaurant Group become the largest Dominoโ€™s pizza and Cold Stone Creamery Master Franchisee in Africa McMichael saying ย that the company had confidence in the market and that their entry was driven by the regionsโ€™ high growth potential.

McMichael said Eatโ€™Nโ€™Go is looking forward to making an impact on the Kenyan economy as they focus on offering the highest quality ice cream and pizza products in the market.

โ€œAs a business, our success has been pegged on providing unique and excellent customer experience at a favourable price point. We have understood Kenyaโ€™s supply chain and believe that with the ever-expanding middle-class, we have the opportunity to provide our customers with convenience and value for money,โ€™โ€™ said McMichael.