Tuesday, February 28, 2023: Football Kenya Federation has today received a shot in the arm after the federation unveiled leading online gaming firm, Mozzart Bet, as its official FKF Cup partner in a three-year, KES 60 Million deal marking a fresh start for football in Kenya which has been in limbo.
The knockout competition, which is set to make a return for the round of 32 this weekend, has now been renamed Mozzartbet Cup.
The winner of the competition will represent Kenya in the CAF Confederations Cup and bag prize money of Ksh 2 million with the runners-up getting Ksh 1 million. Third-place finishers will take home Ksh 750,000 and the fourth team wins Ksh 500,000. Play gets underway on March 4th – 5th 2023.
Speaking during the launch of the sponsorship deal, Mozzartbet Country Manager, Saša Krneta said that the firm believes that Kenya has great potential to excel in the sport and expressed his enthusiasm that the partnership will help boost football in the country. While reiterating the gaming firm’s commitment to supporting local football, Saša called on all stakeholders to play their part in ensuring football thrives in the country.
“We believe Kenya has great potential in football and for it to be a success, everyone from the government, the federation, clubs, media, and all other stakeholders must play their part,” Saša said.
“This is a big move for us and FKF because sports not only in Kenya but across Africa is facing a difficult time in sponsorships. This is a deal that will see us sponsor the FKF cup for three years in a 20 million per year deal,” he added.
“We are thrilled to work with the Football Kenya Federation to promote football in Kenya and provide opportunities for young players to showcase their skills. Our sponsorship of the Mozzart Bet Cup will help to build a better future for the sport in the country, which aligns with our values and goals,” Saša noted.
FKF CEO Barry Otieno, on his part, expressed his gratitude to Mozzartbet for coming on board noting that this was a good beginning following a long period of limbo following the disbandment of the Federation by the then Sports Cabinet Secretary Amina Mohammed in October 2021.
“We are grateful for the belief Mozzart has shown in football, especially at this time, when football was without any commercial partners. This partnership marks the first step towards rebuilding the football brand, after the lifting of the FIFA suspension,” Otieno said.
Otieno noted that during the suspension period, FKF had lost up to 1 billion shillings worth of potential sponsorship money.