Three companies have been sued by Aron Asiba Matendechere, famed for his Ntakufinya phrase in a viral video,for using his image and buzzword without his consent.
The Co-operative Bank of Kenya, National Cereals and Produce Board (NCPB) and Ruiru Mabati Factory, have been accused of using Matendechere’s image or likeness to endear their products to Kenyans without his express consent.
“I am living with apprehension that my creditors are on the verge of recovering their debts,” a statement filed to the High Court by his lawyer Tom Ojienda read in part.
The financial institution used the image to beseech loan defaulters to pay their dues, a post that was captioned Banker akiona loan defaulter akikula kuku town.
Their post was captioned; mambo ya mabati achia wenye wanajua, usifinywe, nunua Ruiru Mabati.