Ogilvy Africa has appointed industry expert Cathy Gathu as Managing Partner for its offering in Advertising, Brand and Content. She starts on 1st August and will report to Vikas Mehta, CEO – Sub-Saharan Africa.
Cathy is a highly accomplished professional with more than 20 years’ experience in brand strategy and integrated marketing communication. Throughout her career, she has held senior positions in the marketing and communications industry, from healthcare and financial sectors to successfully leading and growing a creative agency.
This diverse experience has honed Cathy’s expertise in brand strategy, research, campaign planning and execution, customer experience, digital marketing and creative development; helping her to innovate and lead industry partnerships that deliver new products and better customer outcomes.
Her strategic vision and industry knowledge continue to be instrumental in identifying emerging trends and opportunities in the ever-evolving marketing landscape. As Managing Partner, Cathy will apply her expertise to implementing effective, integrated strategies that combine channels across advertising, social media, digital and PR. She will work closely with clients and colleagues to understand their business objectives and create united marketing solutions that achieve their goals.
“At Ogilvy we talk about Borderless Creativity as a way of expressing our ambition to offer truly integrated and more effective campaigning. I am delighted to welcome to the team a proven, home-grown expert at doing just that. Her wealth of experience will ensure our clients in Kenya, and the region, benefit from a thoroughbred offering from Ogilvy Africa. We are delighted to have her on board”, says Vikas Mehta, CEO – Sub-Saharan Africa, Ogilvy.
This appointment is part of Ogilvy Africa’s ongoing commitment to elevating marketing communications across the continent, a commitment that this year has seen the agency awarded both most creative and most effective in Africa.
“It’s thrilling to have the opportunity to work with a world-class team to craft integrated ways of working and campaigning” says Cathy. “A moment when together we can step-change the way our clients go to market and the way they engage their audiences. Together we will continue to elevate their businesses, their work and the work of the continent on the global stage.”