Samsung Electronics has today, Wednesday, August 11th, 2021 unveiled its 2021 range of foldable smartphones.

The range includes the Galaxy Z Fold3 and the Galaxy Z Flip3 5G. The foldable smartphones were unveiled through a virtual event that was broadcasted worldwide from the tech giants Korea Head office.

Locally the event was watched by the Samsung brand fans as well as tech enthusiasts. The Galaxy Z Fold3 and the Galaxy Z Flip3 5G are the third generation of this category and they include improvements recommended by that previous foldable smartphone users.

“With the  Galaxy Z Fold3 and the  Z Flip3 5G, Samsung is once again redefining the possibilities with foldable smartphones that empower users with the flexibility and versatility needed for today’s fast-paced world,” said Charles Kimari, Head of Department, Samsung Electronics East Africa. “As a pioneer and industry leader in the foldable category, we’re proud to build on our legacy of innovation with the Galaxy Z Fold3 and Z Flip3. These devices equip consumers with technologies that unlock new ways to maximise and enjoy every moment with an ecosystem built on openness and innovation.”

Galaxy Z Flip3 empowers users to express themselves with bold colour options, a sleek design, and premium features. With the choice of four colours—Cream, Green, Lavender, and Phantom Black. The redesigned Cover Screen is now four times larger and makes it easier to view notifications and messages without having to open Galaxy Z Flip3.

Locally the Samsung Electronics East Africa announced that the brand will be working with musician Tanasha Donna as a Brand Ambassador to highlight the Galaxy Z Flip3 5G. Tanasha is known locally for expressing herself through her music as well her style which fits well with the stylish & trendy Samsung Galaxy Z Flip3 5G.

The Galaxy Z Fold3 and Z Flip3 are equipped with IPX8 water resistance, so users no longer have to worry when caught in the rain. Both devices are also built with Armor Aluminium along with Corning® Gorilla® Glass Victus™ to protect against scratches and accidental drops. In addition, both devices include a new protective film made of stretchable PET and optimized display panel layers resulting in a Main Screen that’s 80% more durable than previous devices.

The Hideaway Hinge, enables the devices to stay in place at any angle for innovative user experiences with Flex mode. Galaxy Z Fold3 and Z Flip3 were also put through a strenuous folding test, verified by Bureau Veritas, to withstand constant folding.

With the new Eco² display technology applied to the screen, it’s 29% brighter while consuming less energy. Users will experience smoother scrolling and quick device interaction with the Super Smooth 120Hz adaptive refresh rate now on both the Main and Cover Screens.