Photo Courtesy: Liverpool Football Club
Standard Chartered will be auctioning off Liverpool Football Club (LFP) men’s and women’s signed, limited-edition Futuremakers shirts in pairs from 5 October to 24 October 2021.
Special-edition ‘Futuremakers by Standard Chartered’ shirts issued to Liverpool Football Club players to be signed and auctioned off to raise funds Standard Chartered partners with Liverpool Football Club women’s team for the first time on this initiative
Fans can get their hands on them by visiting www.charitystars.com/collection/lfc-futuremakers-2021.
Fans are encouraged to bid for the shirts to help shape someone’s future!
Funds raised go to non-governmental organisations (NGOs) and charity partners to deliver Futuremakers programmes.
As the Main Club Partner of Liverpool Football Club (LFC) for more than a decade, not only does Standard Chartered create unique, money-can’t-buy experiences for LFC fans, Standard Chartered’s clients and communities, it also plays an important role in rallying Liverpool fans to fuel positive change in this world.
This season, Standard Chartered will swap out its logo on the players’ shirts for the ‘Futuremakers by Standard Chartered’ logo during two games– one for the men’s team and one for the women’s team.
This is also the first time Standard Chartered is working with the LFC Women’s team on the logo swap, marking a significant moment for the women’s team to leverage their influence as a force for good.
Uniting the World Through the Perfect Match Standard Chartered and LFC first came together to kick-off their Perfect Match logo swap initiative for charity in 2012.
The logo swap carries on as a standing tradition each season to raise awareness for important causes and support individuals in need.
LIVERPOOL, ENGLAND – OCTOBER 03:(SUN OUT THE SUN ON SUNDAY OUT) Sadio Mane of Liverpool celebrates after scoring the first goal during the Premier League match between Liverpool and Manchester City at Anfield on October 03, 2021 in Liverpool, England. (Photo by John Powell/Liverpool FC via Getty Images)
“Wearing the Futuremakers logo on our shirts this week is extra meaningful. As professional football players, it’s not only what we do on the pitch that influences people, what we do off the pitch is important too,” said Sadio Mané, who recently celebrated his 100 th goal for LFC.
“My community gave me the support I needed to get where I am today, and it’s important to give back and pay it forward. I hope fans will bid for our shirts and we can raise the much-needed funds for the young people in need around the world.”
This season’s campaign pays homage to the mentors who have inspired the players.
Missy Bo Kearns, who was named the Standard Chartered Women’s Player of the Season for 2020-21, said this of her mentor, professional boxer Liam Smith, “I remember there was a fight where you got cut early in the bout, but you had an attitude that said, ‘You’re not beating me today!’. I use that in my football if I get a knock early in the game.”
“It is super special for us to have the Futuremakers by Standard Chartered logo on our shirts,” she continues. “Not just because it’s the first time the women’s team is participating in the logo swap, but also because this helps young women and girls to empower them with the tools they need to shape their own future.”
The men’s team swapped out the logo on their home game against league rivals Manchester City Football Club on 3 October 2021 (16:30 BST/ 18:30 EAT), while the women’s team will don the Futuremakers by Standard Chartered shirts for their home game against Aston Villa Women on 13 October 2021 (19:00 BST/ 21:00 EAT).
These shirts will be signed by the players and available for fans around the world to bid on from 5 October 2021.
Donations will be matched by Standard Chartered, and all funds will be channeled to Futuremakers by Standard Chartered projects.
Building our Future, Together Futuremakers by Standard Chartered is a global initiative that tackles inequality and promotes greater economic inclusion around the world.
It supports disadvantaged young people, especially girls and people with visual impairments, to learn new skills and improve their chances of getting a job or starting their own business.
Claire Dixon, Group Head of Corporate Affairs, Brand and Marketing at Standard Chartered said: “We’re proud to work with Liverpool Football Club on another incredible initiative. This year is even more special because it’s the first time we are swapping logos on both the men’s and women’s team. We share the Club’s vision and values to help our communities flourish, which is why we look forward to seeing fans come together to support this critical cause and create a lasting impact on the communities we serve.”
Between 2019 to 2020, Futuremakers have supported more than 366,000 young people across 35 markets by empowering the next generation to learn, earn and grow.
Standard Chartered set out to fundraise and donate a total of USD 75 million to Futuremakers between 2019 to 2023.
Funds raised go to non-governmental organisations (NGOs) and charity partners to deliver Futuremakers programmes.
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